He had actually become chairman of the board and then was asked to take over as CEO. And I, I think really interesting that they brought in someone with his background. You know, being the fourth CEO in four years, normally not a great sign of a company’s trajectory. Its internal culture was described as rigid and top down. And when he took over, Mattel’s operating income was at $343 million loss. Ynon is another turnaround CEO we’re featuring this season. So I think he had it in mind from the beginning that this is one of the ways he would resurrect the company. Ynon took over as CEO of Mattel in 2018, making him the fourth CEO in four years, and he came from the filmmaking business. Mattel Films is one of a few initiatives spearheaded by Mattel CEO Ynon Kreiz, who is our guest in today’s episode of Leadership Next. Murray: Michal, it’s not just a reimagination of the Barbie image but it’s also a reimagination of the company.
But I’m really curious to see you know how this movie is going to portray Barbie in kind of the the modern era and obviously we’ve seen a lot of evolution with the product itself with the toy. I’m not sure if they were made by Mattel. I think they may have been knockoff Barbies. As a little girl in Israel where I grew up I played with Barbies. Lev-Ram: So I have no shame in saying that I’m actually very excited about this movie, Alan. But it’s also the first live action feature produced by Mattel Films, the film production division of toy giant Mattel. It’s highly anticipated for a whole bunch of reasons, some of them nostalgic interest in one of America’s most beloved and sometimes controversial toys. Murray: That of course is the trailer for the new Barbie movie in theaters July 21 and, Michal, we’re going to rush out to see it.
Audio clip from Barbie movie: Hi, Barbie! Hi, Barbie! Hi, Barbie! Hi, Barbie! Hi, Barbie! Hi, Barbie! Hi, Ken.
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